Ok, this is NOT cigar related but we wanted to have some fun. Today, we are reviewing the Air Jordan 1 Mid SE “Cheeseburger” in the style of William Cooper. This is my 1 of 1 tribute to his steadfast commitment to food reviews. 

The review? Nike’s culinary collab we never asked for but absolutely needed. These limited-edition sneakers are inspired by the glorious, greasy monument that is the cheeseburger. No ketchup packets required.

The “Cheeseburger” Jordans are part of a fast-food themed lineup that includes:

• The Air Max “French Fry” (rumored)
• Dunk Low “Onion Ring” (hopefully a joke)
• The fabled “Strawberry Milkshake” slides (TBD, but spiritually necessary)

Let’s get into the details.

The Construction

These are not your average kicks. The Cheeseburger Jordans are a walking Happy Meal—crafted with so much burger authenticity you’ll crave a side of fries every time you lace them up.

• Bun-colored tan leather overlays (toasted to perfection)
• Lettuce-textured green ankle collar padding
• Red piping = ketchup
• Perforated sesame-seed toe box
• Yellow “melty” Swoosh that looks like cheese dripping off the edge
• Order receipt inside the tongue: 1 Cheeseburger, 1 Medium Fries (Extra Crispy), 1 Strawberry Milkshake + Whipped Cream — To Go
• Size Reviewed: Men’s 12
• Weight: Slightly heavier than average—probably from all the flavor
• Calories Burned While Admiring Them: 0
• Retail Price: $135
• Location: Somewhere between sneakerhead heaven and your favorite drive-thru

The Experience

Scoring is based on a custom sneaker-meets-snack rubric:

• Visual Design: 4 points
• Material Execution: 2 points
• Wearability (a.k.a. Would I wear these in public?): 2 points
• Intangibles (novelty, comfort, reaction factor): 2 points

Visual Design

The concept is wild, and they fully commit. From the ketchup trim to the green lettuce panels and that gloriously melty cheddar Swoosh, every detail is deliberate. The sesame seed toe box is chef’s kiss ridiculous. These shoes don’t whisper “limited edition”—they scream it from a drive-thru speaker.

Score: 4.0 out of 4.0

Material Execution

The materials are solid: premium-ish leather with solid stitching. The green ribbed “lettuce” texture is weirdly satisfying, and while no actual condiments were harmed in the making of these shoes, the visual textures say otherwise. It’s a novelty sneaker, but it doesn’t feel cheap.

The packaging was typical Nike with ample tissue paper. It should be noted the paper in the shoe was .04mm thinner and darker. Pantone 11-0601 TCX was used for the primary packaging.

Score: 1.75 out of 2.0

Wearability

Are they wearable? Technically yes. Should you wear them to a wedding? No. But will you be stopped in the street by everyone from teenage sneakerheads to confused grandmas at the grocery store? Absolutely. They pair best with confidence… and maybe some thick socks and a milkshake.

Score: 1.5 out of 2.0

Intangibles

This shoe has what the foodies call “umami”—but in a sneaker sense. It’s funny, fun, and just absurd enough to be awesome. The printed order receipt hidden inside the tongue? That detail alone deserves a standing ovation. It’s wearable art for people who think with their stomach.

Score: 2.0 out of 2.0

OVERALL ASSESSMENT

The Air Jordan 1 “Cheeseburger” is the most flavorful sneaker of the year—both literally and figuratively. It’s got personality, solid construction, and that glorious combo of fashion meets fast food nostalgia. While you won’t win any stealth awards rocking these, you will win hearts and hungry glances.

Summary

Total: 9.25 / 10

Value: Extra Crispy & Totally Worth It

Photo Credits: Fred Rewey