Okay, this might have surprised me a little. When everyone else is tacking on a few extra bucks to “cover tariffs,” All Saints just pulled a move that feels downright countercultural—they dropped prices.

In an industry where price hikes have become as predictable as uneven ash, Micky Pegg is relaunching All Saints Cigars with a leaner portfolio and a cleaner shelf presence—$8, $9, and $10.

That’s it. No complicated tiers, no “special edition” markup gymnastics, just impressive blends at a price point that makes you do a double-take. It’s not just a smart strategy—it’s a statement.

All Saints Cigars Reduces Prices as Industry Faces Rising Tariff Pressures / All Saints Cigars Now Available at Simplified Retail Price Points of $8, $9, and $10

ATLANTA, GA – August 29, 2025 – All Saints Cigars announced today it is reducing prices across its premium cigar portfolio while competitors raise prices to offset increasing tariffs. Effective September 1^st, the company’s three core vitolas – Robusto, Toro, and Huge – will be available at streamlined MSRPs of $8, $9, and $10, respectively, across all product lines.

The strategic pricing decision allows All Saints to absorb tariff-related cost increases, ensuring consumers receive exceptional value without compromising the quality that has earned the brand critical acclaim from industry experts.

“While others are passing tariff costs to consumers, we’re taking a different approach,” said Micky Pegg at All Saints Cigars. “We believe premium cigars should remain accessible, and we’re willing to absorb these costs to maintain the value proposition our customers expect.”

Award-Winning Quality Meets Accessible Pricing

All Saints Cigars are handcrafted in Estelí, Nicaragua, maintaining the same exacting production standards that have earned widespread recognition. The Saint Francis blend received The Cigar Authority’s prestigious 2021 Cigar of the Year award, while other lines, including Saint Francis Colorado and Dedicación, have earned high reviews from respected publications such as Halfwheel and Cigar Coop.

Simplified Product Architecture

The new pricing structure introduces several key changes:

• Unified pricing tiers: Three clear price points ($8, $9, $10) eliminate confusion
• Consistent vitola offerings: Three core sizes available across every blend line
• Unchanged quality standards: No modifications to tobacco sourcing, blending, or construction processes

The restructuring represents an average price decrease of 14% across affected SKUs, with the largest individual reduction of 23% for the Habano and Colorado Robusto.

Market Impact and Availability

The new MSRPs take effect September 1, 2025, at participating retailers nationwide and will roll out across all distribution channels as current inventories are replaced. This counter-cyclical pricing strategy positions All Saints as a value leader in the premium cigar category at a time when many manufacturers are increasing prices due to tariff pressures.

The simplified pricing structure also benefits retailers by creating cleaner shelf presentation and easier inventory management while helping consumers navigate the brand’s award-winning portfolio.

About All Saints Cigars

All Saints Cigars specializes in premium handmade cigars that balance exceptional quality with everyday accessibility. The company’s portfolio includes Dedicación, Dedicación Habano, Saint Francis, and Saint Francis Colorado, all produced in Estelí, Nicaragua. Saint Francis earned The Cigar Authority’s Cigar of the Year award in 2021, cementing the brand’s reputation for excellence in the premium cigar market.