Charles Gibb’s First Interview as CEO of Tabacalera USA | Not A Cigar Show
Charles Gibb had been CEO of Tabacalera USA for roughly 48 hours when this interview was recorded live at PCA.
That timing makes this conversation unique.
Before the talking points were polished and before months of industry headlines could shape the narrative, Gibb sat down with Cigar Press to discuss his vision for some of the most recognizable brands in premium cigars.
Coming from the luxury spirits world, Gibb shares his thoughts on premium branding, storytelling, innovation, partnerships, and the balance between honoring tradition and avoiding gimmicks. He also discusses how he views brands like Montecristo, Romeo y Julieta, H. Upmann, and the broader Tabacalera USA portfolio.
Most importantly, he explains what success looks like in his first year and where he hopes to take the company over the next five years.
This is an early look at a new CEO, his mindset, and the direction he believes premium cigars can go next.
Recorded live at the PCA Trade Show.
About the Author: Fred Rewey
