Daniel Lance co-founded Domain Cigars, and he did it the hard way. No family legacy. No shortcut factory tour that turns into a brand launch. He put in nearly two decades of retail work, then moved to Nicaragua, then went all-in on building a vertically integrated operation from farms to factory to finished cigars.

We get into what retail teaches you, why Domain tracks the details most brands ignore, and how “consistency” stops being a buzzword when you own the entire process. We also talk about the science-heavy cigar names, the philosophy behind them, and why Daniel would rather give you an English word you still can’t pronounce.

If you like behind-the-scenes cigar talk, factory reality, and a guest who can explain ammonia metering without putting you to sleep, you’re in the right place.