I’ve known Eddy Guerra for quite a few years now, and one thing has always stood out. He understands how to connect premium cigar brands with premium cigar smokers. Whether working with manufacturers, retailers, or consumers, Eddy has built a reputation as one of the industry’s most respected marketing minds.

His appointment also continues what has been a busy stretch for Plasencia Cigars. Between expanding its leadership team, appointing its first Global Brand Ambassador, and making strategic investments in the future of the company, it’s clear that Plasencia isn’t standing still.

The appointment follows several recent strategic moves by Plasencia as the company continues expanding its global leadership team and brand presence. Today, the company announced another significant addition to that strategy, naming Eddy Guerra as Senior Vice President of Global Marketing.

Here is the official press release…

PLASENCIA CIGARS APPOINTS EDDY GUERRA AS SENIOR VICE PRESIDENT OF GLOBAL MARKETING

(Miami, Florida) – June 29, 2026 – Plasencia Cigars, a world-renowned premium tobacco grower and maker of award-winning cigars with a tobacco tradition since 1865, proudly announces the appointment of Eddy Guerra as Senior Vice President of Global Marketing, effective June 29, 2026.

In this role, Eddy will oversee the company’s global marketing strategy, brand development, product positioning, consumer engagement initiatives, and international marketing efforts as Plasencia continues to strengthen its position as one of the world’s most respected premium cigar brands. He will report directly to Chief Executive Officer Ed Bello.

Eddy brings more than 15 years of premium cigar and lifestyle marketing experience to the role. His journey into the cigar industry began through the development of high-end cigar lounges across Southeast Asia, where he discovered a passion for premium tobacco, consumer engagement, and brand building. Over the course of his career, he has held senior marketing leadership positions with respected organizations including Altadis U.S.A., Davidoff, and La Flor Dominicana.

Eddy Guerra said “It is both a privilege and an honor to join the Plasencia family and lead global marketing for a company whose legacy spans more than five generations and over 160 years. I believe the world is only beginning to appreciate the depth of what this family has built. To help shape the next chapter of that story is an extraordinary opportunity and one of the proudest moments of my career. I look forward to bringing every lesson and every experience from my journey to a brand with limitless potential and a legacy worthy of the global stage.”

“Plasencia has spent generations building one of the most respected names in premium tobacco,” said Ed Bello, Chief Executive Officer of Plasencia Cigars. “As we continue to expand our global presence, we are making strategic investments in the future of the brand. Eddy’s experience, leadership, and understanding of premium consumers make him the ideal person to help guide our marketing efforts and strengthen the connection between our story, our products, and our consumers around the world.”

ABOUT PLASENCIA CIGARS

Since 1865, the Plasencia family has lived by the land. From their farms and factories in Nicaragua and Honduras, every cigar is guided from seed to smoke with patience, discipline, and a deep respect for nature. Today, present in over 80 countries worldwide, Plasencia continues to define excellence in premium cigars. Among its creations is the iconic Alma Collection, crafted to deliver a terroir-driven experience unlike any other. Plasencia also stands as the only premium cigar house to grow certified organic tobacco—cultivating without chemicals, preserving water, and restoring life to the soil so each harvest may thrive. Plasencia Reserva Original is the world’s only 100% certified organic cigar. Beyond the fields and factories, the family supports communities across Nicaragua and Honduras through education, medical care, and cultural enrichment programs. Five generations of stewardship continue to carry this legacy forward.