Steve Saka Brought 18 New Cigars to PCA. On Purpose.

Most companies bring one or two new cigars to PCA 2026 and hope they land.

Dunbarton Tobacco & Trust and Steve Saka brought eighteen.

Eighteen.

Confidence, insanity, or just Saka being Saka. Probably all three.

The Booth Situation

I have seen busy booths at PCA. This was not that. This was a pileup. People waiting, people talking over each other, someone always trying to squeeze in one more question. And Saka is right in the middle of it, casually telling stories like he has nothing else to do.

No handlers. No shortcuts. You want info, you ask him.

We sat down with him on Sunday, day three. By then, most people are cooked. Voices gone, feet done, brains somewhere between cigar number 20 and bad coffee.

He was still there talking blends.

I have one question ready…

...What were you thinking?

If you know Steve, the answer was that he was an idiot. He’s not really of course, but he does seem to push the work load more than most. There is a method behind the madness.

What He Actually Brought

DTT is rolling out eighteen cigars across line extensions, brand extensions, and a full rework of an existing line. Like I said, “crazy.”

Here is some of the stuff hitting shelves…

Line Extensions

Red Meat Lovers “Spicy Beef Stick”
6 x 48 parejo. Regular production. A spicier version of the original Beef Stick.
$16.95 per cigar. Shipping May 2026

Muestra de Saka “Lengua de Suegra”
7 x 40 x 3 culebra. Limited production. Based on a variation of the Mi Querida liga.
$60 per culebra. Shipping October 2026

Muestra de Saka “Chubby Unicorn”
5 x 60 perfecto. Very limited. This used to be event-only.
$50 per cigar. Shipping October 2026

Most brands would stop here and call it a strong PCA. Nope. He kept going.

Brand Extensions

Sobremesa Tapa Negra Corona Gorda and Toro
Dual capa concept. Nicaraguan Sungrown Cuban seed head on the Sobremesa Brûlée liga.
Corona Gorda 5.63 x 48 at $16.25
Toro 6 x 52 at $16.95
Regular production. Shipping June 2026

DTT “Cosmic Corona” Sampler*
14 cigars. Seven different ligas. Two of each. All corona format.
Limited production. $216.30 per box. Shipping November 2026

*That sampler alone is going to move…fast. 

I’m already exhausted, but hell…let’s keep going…

New and Improved Line…StillWell

Then he decided to redo a whole brand.

StillWell Star Revamp

Petit Robusto 5 x 48:
Aromatic Dulce Claro
Aromatic Dulce Dark
English Dulce
$14.95 per cigar

Toro 6 x 52:
Aromatic Dulce Claro
Aromatic Dulce Dark
English Dulce
$17.15 per cigar

New blends. New sizes. Regular production. Shipping August 2026

This is not a tweak. This is a reset and was also the cigar shared at the Opening Welcome party at PCA. After smoking it, I realize that although this is not an everyday cigar (for me), it does have a place on the shelf, and it was smart to streamline the line. 

Also Happening…Because why stop?

They are also presenting the 2026 Year of the Pausers and taking more orders for the 10th Jubilee.

I smoked the Jubilee earlier in the week. It was not what I expected… outside the traditional Saka portfolio… but in a good way.

At this point, I just nod and smile.

Back to Reality

Here is the part that matters and why it’s important to us. Anyone can put out a list of cigars.

Standing there and explaining eighteen releases, one by one, for three straight days is different (we didn’t make him do that).

You can agree with him or not. That is fine. Just don’t say he mailed this one in.

Final Thought

Most companies try to keep things simple at PCA.

One or two cigars. Clean message. Easy sell.

Saka went the other way. Eighteen cigars and a booth full of people trying to keep up.

We will see how it all lands once these hit shelves, but if sales and his track record are any indication (and they usually are), he will have a great year.

About the Author: Fred Rewey

Fred started smoking cigars in the mid-90s and has been hooked on the lifestyle that came with it ever since. Author of three books, Fred is still waiting for his flying car, which he was promised in childhood, but until then, he enjoys stunt planes, golf, archery, and cooking. PSA: Don't leave your bacon unattended around him!

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