Some cigar companies talk about legacy. La Aurora tends to prove it. With more than a century behind the León family name, every new release carries a little extra weight, especially when it is tied directly to the principles that built the company.

With Perseverancia, La Aurora is not just adding another cigar to the portfolio. They are putting a spotlight on the mindset that kept the brand relevant for over 120 years.

We were big fans of the Fuerte Sol and look forward to trying this one.

Here are the details…

April 9, 2026 (Santiago de los Caballeros, Dominican Republic) – La Aurora USA, LLC, is pleased to introduce La Aurora Perseverancia, the second edition of the Family Creed Series. Emphasizing the persistent effort required to maintain excellence, Perseverancia captures the tenacity and steadfastness inherent in the León Family values. The León Family, founders of La Aurora cigars, have built a legacy on their unwavering commitment to quality, craftsmanship, and tradition. The reason can be found in the León Family Creed, a set of principles that has guided, and continues to guide, everyone who works on behalf of La Aurora. Each blend in this series takes its name directly from the Family Creed.

“Perseverancia is the word that has defined our family through every challenge, every triumph, and every generation that has carried this company forward,” said Guillermo León, President of La Aurora. “The Family Creed Series was born from a promise to honor who we are while daring to evolve, and with Perseverancia, we deepen that promise. This is not simply the second chapter of a series — it is a declaration that the same tenacity that built La Aurora over a century ago is the very force driving us into the future. We do not rest on legacy; we are forged by it.”

The Family Creed Series was created to blend traditional craftsmanship with innovative techniques seamlessly, honoring the León family’s heritage while meeting the evolving tastes of modern cigar enthusiasts. Fuerte Sol achieved the mark being one of the best rated cigars La Aurora has launched in over a decade — rated 93 points on Cigar Aficionado’s Top 25, Rated 93 on Enthusiast Report’s Top 20, Rated 92 on Cigar Snob’s Top 25, #5 Cigar of the Year by Cigar Dojo, #4 Cigar of the Year with Cigar Press Magazine and #2 Cigar of the Year by Cigar & Spirits.

Perseverancia is a full-strength cigar that stands as a bold statement to how the La Aurora brand has endured over 120 years. La Aurora Family Creed Series Perseverancia will be available to the public in three formats:  Box-Pressed Robusto (5×50), Box-Pressed Toro (5.75×54) and Box-Pressed Gran Toro (6×58). Perseverancia features a complex blend of Pennsylvania, Dominican Republic and Nicaragua filler tobaccos that are harmonized by a Mexican San Andrés binder and wrapped in a Pennsylvania Broadleaf wrapper. This is the second edition to the Family Creed Series and will be at PCA and then released to retailers in May. (MSRP: Box-Pressed Robusto – $320/box or $16.00/cigar; Box-Pressed Toro $360/box or $18.00/cigar; Box-Pressed Gran Toro $370/box or $18.50/cigar).

La Aurora Perseverancia – Quick Facts

What is La Aurora Perseverancia?
Perseverancia is the second release in La Aurora’s Family Creed Series, a line inspired by the León family values that have guided the company for more than 120 years.

What strength is La Aurora Perseverancia?
This is described as a full-strength cigar designed for smokers who enjoy bold, complex blends.

What tobaccos are used in Perseverancia?
The blend uses fillers from Pennsylvania, the Dominican Republic, and Nicaragua, a Mexican San Andrés binder, and a Pennsylvania Broadleaf wrapper.

What sizes will Perseverancia be available in?
Box-Pressed Robusto (5 x 50)
Box-Pressed Toro (5.75 x 54)
Box-Pressed Gran Toro (6 x 58)

When will La Aurora Perseverancia be released?
The cigar will debut at PCA 2026 and is expected to ship to retailers in May 2026.

What is the price of La Aurora Perseverancia?
Robusto: $16 per cigar
Toro: $18 per cigar
Gran Toro: $18.50 per cigar